Selling Live Fish The business involves rearing live fish (tilapia) and selling them to customers while they are still alive. The fish are kept in tanks and sold fresh to households, hotels, restaurants, markets, and fish traders. Provides customers with fresh, high-quality fish. Reduces spoilage compared to frozen or dead fish. Gives customers confidence that the fish is healthy. Meets the growing demand for fresh protein. Creates a reliable supply for restaurants and hotels that prefer live fish. My target customers include: Households and families. Fish retailers and market vendors. Hotels and restaurants. Supermarkets with fresh fish sections. Catering companies. Schools, hospitals, and institutions. Event organizers (weddings, parties, and functions). My business can stand out by: Selling live, fresh fish instead of frozen fish. Offering home or business delivery. Maintaining clean holding tanks to ensure healthy fish. Providing consistent sizes and quality. Accepting advance orders for events and bulk buyers. Building reliable relationships with fish farmers to ensure year-round supply. Using digital platforms such as WhatsApp and Facebook to receive orders and communicate with customers.